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Future Envisioned helps businesses and associations invent their future by identifying and select the best opportunities, verifying assumptions, and identifying uncertainties. Our method uses confidential employee interviews to elicit employees’ unique insights, knowledge, and experiences. The interviews elicit the ideas of select employees about what is desirable, not what can be accomplished based upon today’s conditions. Confidentiality promotes open sharing of insight, ideas, and experience that might not otherwise be shared due to self-censorship in a brain-storming session.

Every organization plans for the future. It’s an essential activity that, if done properly, expands market share and increases profitability. A good plan well executed is a competitive advantage. Unfortunately, the competitive advantage rarely materializes as most plans don’t meet expectations. Why? False assumptions, conflicting visions and priorities, and uncertainty about the future conspire to make a plan fail. Predicting the future is difficult, if not impossible; however, the future can be invented.

When creating a plan many people have a good idea based on how they view the future. Several of the ideas will be very attractive and appear to be doable, however, the assumptions an idea is based on might not be valid. Even if the assumptions are valid, uncertainty (what can’t be anticipated) can create unanticipated external conditions that reduce the product’s competitiveness.

The envisioned future described in our report is a composite of the individual interviews that includes future goals, why they are desirable, what contributes to and distracts from accomplishing the goals, and describes the path that takes you to the future. The report is not a roadmap to be followed. It is a clear vision of a preferred, desirable future; a vision that engages, inspires and aligns.

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